WELlSTAR

Wellstar is one of the biggest hospital and healthcare networks in the southeast US.

Like other networks around the country, Atlanta area hospital networks relied on featuring doctors and equipment in their marketing efforts. Our research revealed that this made patients feel like they were no more than a chart, number, or diagnosis. That the big hospitals had little regard for their everyday lives.

So we rebranded Wellstar to focus on what really mattered to patients: that health and wellness is more than just great healthcare. It’s people care. My role: GCD.