Nikon: Generation image

Because the current generation visually documents their lives with their smartphones, they aren’t buying hi-end DSLR cameras like they used to.

So we enlisted 6 people to show how the superior quality of Nikon DSLR images and video can more deeply express people’s individual stories.

We gave each of them a case of camera equipment to shoot with. And they each got their own profile section on a dedicated Generation Image website, which featured a profile video along with their very personal stills and video content.

The profile featuring dads Kordale and Kaleb received 2 million views in one day, as well as extensive press coverage.

And the campaign registered 472 million overall impressions.