Nestle, Heinz, Hillshire Farms, General Foods, Kellogs, and other marquis food brands all came together under the banner of The American Frozen Food Institute. They tasked us with promoting the benefits of frozen food, and creating a consumer friendly brand look and feel.

We launched a campaign that highlighted how freezing keeps freshness and flavor at it’s peak, and designed a robust brand identity and guidelines. My role: GCD

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