NASDAQ asked us to rebrand the newly merged NASDAQ and Nordic European stock exchanges as NASDAQ OMX. We used the iconic NASDAQ tower in Times Square to symbolize the merged company’s global investment strength. Print ads ran in the Wall Street Journal, Financial Times, and other leading finance magazines.

We also created a graphic language to display, in a fresh and compelling way, the valuable data NASDAQ OMX would generate every day.

Dynamic banners ran on influential finance websites.

The rebrand extended to the Times Square NASDAQ marketsite broadcast studio, located at the base of the NASDAQ tower. We redesigned all the on-air graphic backdrops. My role: GCD/AD