Biogen: “It’s Time”

The signs of Alzheimers’s Disease can show up in subtler ways than we are often told to look for. Mild cognitive impairment can be an early indication that Alzheimers is around the corner.

This unbranded campaign for Biogen encouraged individuals and families to look for the signs of mild cognitive impairment, and talk to their doctor to get early treatment before advancement of the disease.  

Extensive static print, brochures, doctor guides and in-store displays spoke to a Baby Boomer audience the way they actually feel about themselves: modern, aware, and confident. My role: GCD.