Mastercard and Stand to cancer
Mastercard has been a long-standing supporter of Stand Up To Cancer through donating a percentage of card payments to the organization every year.
To promote this, we surprised card holders by having Reese Witherspoon, Ray Romano, and other celebrities return card holder’s paid bills to the table. The spots ran on major streaming platforms and national broadcast TV. My role: CD.
Mastercard is accepted in twice as many places worldwide as American Express. We brought attention to this fact with video and digital executions that ran on targeted travel streaming platforms, websites, and magazines. My role: CD.
